WHY RETAIL

INVESTING WHERE AMERICA STILL SHOPS.

Open-air retail remains one of the best performing sectors in real estate. Strong tenant demand, limited new supply, and resilient consumer behavior continue to create compelling long-term investment opportunities.

WHY RETAIL

Why Retail. Investing Where America Still Shops.

Open-air retail remains one of the best performing sectors in real estate. Strong tenant demand, limited new supply, and resilient consumer behavior continue to create compelling long-term investment opportunities.

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Retail Has Become One of Real Estate's Best Performing Asset Classes

Retail has delivered strong total returns, outperforming other major real estate sectors over the past 10 years.

Retail Returns

WHY HAS RETAIL OUTPERFORMED?

  • Strong income generation
  • Durable cash flows
  • Limited new supply
  • Rising occupancy
  • Strong rent growth
  • Daily-needs retailers

Retail has consistently delivered strong risk-adjusted returns and remains one of the highest performing sectors in real estate over the long term.

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Supply Hasn't Kept Up With Demand

For more than a decade, very little new open-air retail has been developed in the United States. Meanwhile, retailers continue to expand, driving occupancy to record levels.

Supply and demand

KEY TAKEAWAYS

New construction

remains historically low

Retailers continue

opening stores

Existing centers

become increasingly valuable

Limited supply

creates pricing power

When demand grows faster than supply, quality assets become increasingly valuable.

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Limited Supply Creates Pricing Power

High occupancy and limited competition have allowed landlords to achieve some of the strongest rent spreads in decades. This drives meaningful NOI growth- expected to continue.

NOI

Record Occupancy

Occupancy rates near historical highs.

Higher Lease Renewal Spreads

Tenants are paying significantly higher rents at renewal.

Growing Cash Flow

Strong rent growth translates into higher NOI and distributions.

Institutional Demand

Investors continue allocating capital
to retail.

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Retail Is Still Where America Shops

Retail remains the heart of how Americans live and spend. Stores are evolving becoming more productive and essential than ever before.

Omnichannel Makes Physical Stores More Important Than Ever

80%+

Retail sales still occur inside physical stores.

Brick-and-mortar remains the primary channel for the majority of U.S. retail sales.

91%

Consumers shop across multiple channels.

Consumers engage with retailers in multiple formats throughout their shopping journey.

50%+

Buy Online, Pick Up In Store (BOPIS)

Over half of U.S. consumers use BOPIS, making physical locations an essential part of the experience.

37%

Opening a physical store increases online traffic.

Opening a new physical store increases surrounding online traffic by 37%. Source: Capital One Shopping (2026)

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Why Retailers Continue Expanding

Leading national retailers are investing billions to open new stores across the country.

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MARSHALLS
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FIVE BELOW
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These retailers continue investing millions in new stores

because physical retail remains the foundation of omnichannel commerce.

Today's stores generate sales, fulfill online orders, process returns, and strengthen customer relationships- all while serving as critical last-mile distribution hubs.

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The Big V Difference

Institutional Market Selection

We invest only in dominant shopping centers located within high-growth markets.

  • High population growth
  • Strong demographics
  • Retail corridors with barriers to entry
  • Top centers in trade areas
Vertically Integrated Platform

Our in-house teams manage every aspect of the investment lifecycle.

  • Acquisitions
  • Leasing
  • Construction
  • Property Management
  • Asset Management
  • Capital Markets
Disciplined Investment Process

A rigorous funnel ensures only the highest quality investments make it through.

  • Hundreds of opportunities evaluated each year
  • Extensive underwriting and due diligence
  • Only a select few presented to investors
  • Long-term ownership mindset

Retail Fundamentals Are Built for the Long Term.

The combination of limited supply, durable tenant demand, healthy consumer spending, and disciplined market selection continues to create a compelling long-term investment opportunity. At Big V Direct, investors gain access to institutionally managed open-air retail properties that have historically demonstrated resilience through changing economic cycles.