Decades of Lasting Impact
BIG V PROPERTY GROUP THROUGH THE DECADES
1942
A single grocery store opens in Florida, NY
1950s-1980s
Expanding into supermarkets
and building strong communities
1990s-Today
Evolving into a vertically integrated real estate company
The Future
Investing in high-growth markets across the U.S.
1942
Our Retail Roots Begin
Big V Supermarkets, Inc., the predecessor company to Big V Properties, was founded in 1942 by William and Viola Rosenberg with the opening of Victory Super Market Inc., in Florida, NY, where Big V is currently headquartered. World War II had just begun and Victory was the watchword of the day.
Original Victory Supermarket, Florida, NY
1950s
Victory Supermarket Inc.
While the modern supermarket as we know it was still years away, the Victory Market was a self-service grocery store selling meat, produce and eventually, in a farsighted innovation, housewares and toys. William Rosenberg believed that in order to be successful, Victory Supermarket needed to carry things that no other store sold, so he forged a relationship with a large wholesale grocer in New Jersey and was able to draw people from more than 20 miles away to shop in the store.
1957 Grand opening of the iconic curved roof Victory Supermarket in Florida, NY
1960s
2nd Generation Joins Big V Supermarkets
In 1959, after graduating from Lehigh University, Dick Rosenberg joined the company and became President in 1972.
Bill & Dick Rosenberg at one of their ShopRite locations
1970s
Explosive Growth with new ShopRite Locations
Under the leadership of Dick Rosenberg, Big V Supermarkets grew to be the largest member of the Wakefern Food Coop (ShopRite), with 34 stores, over $800MM in annual revenue and 4,500 employees.
1973 Newspaper article celebrating Big V opening 13th ShopRite store. Big V Supermarkets would go on to open 34 ShopRite stores.
1980–90s
From Grocery to Shopping Centers
The operating company was sold in 1987, but the family retained many of the shopping centers that had been anchored by the previously owned supermarkets. Dick Rosenberg also developed and leased the Woodbury Commons premium outlet mall located in Central Valley, NY (outside of New York City) before selling it in 1992.
Big V Market location
2000s
3rd Generation Joins Big V Property Group
Jeffrey G. Rosenberg joined Big V Property Group in 1997 to manage the family-held shopping centers and real estate investments, and over the next 18 years worked to redevelop and expand the family's existing portfolio. In 2015, Jeff and several partners, created a real estate investment management company to raise outside capital in order to continue aggressively acquiring shopping centers in our target southeastern markets, while capitalizing on the family's real estate operating infrastructure and on our real estate expertise and relationships.
Jeff Rosenberg with his father in article about redevelopment of Vails Gate
2010–2015
Sunbelt Acquisitions Build the Big V Property Group's Portfolio
Big V 1.0: Big V Grows portfolio to $200MM in tertiary markets.
West Town Square – Rome, GA
2015–2020
From Strip Centers to Open-Air Shopping Center
Big V 2.0 – Continued growth in secondary Southeast markets with $500MM in assets under management.
2020–Present
Expansion into the Future with First Life-Style Center Acquisition
Acquired in 2020, The Avenue Murfreesboro, a 843,000 s.f. open-air regional lifestyle center, was Big V Property Group's largest acquisition to date. Today, we own and operate over 4M s.f. of open-air lifestyle centers across the U.S.
The Avenue Murfreesboro – Murfreesboro, TN
2021
Big V Acquires Texas's #1 Shopping Destination - RIM
The acquisition comprises approximately 1,050,000 square feet of premier retail and restaurant space within one of the largest mixed-use lifestyle centers in Texas, which is also the top 25 most visited center in the US.
2025
Embarking On a Bold New Adventure In Development
Big V formed a joint venture with The Seitz Group to develop a series of open-air retail centers in Collin County, Texas, including a Kroger-anchored project in Anna, one of the fastest-growing cities in the country.
2025
Core Fund
Big V Property Group has joined forces with Equity Street Capital to launch a $1.2 billion, open-ended retail real estate fund, seeded with seven high-occupancy Sunbelt shopping centers and backed by $765 million in financing to power long-term portfolio growth and expansion.
2025
First Institutional JV - Acquires Fairfield Town Center
In its first institutional joint venture—and its first acquisition with a fund managed by Principal Asset Management®—Big V Property Group has acquired Fairfield Town Center in Cypress, Texas.
